About The Vine

Our Mission

We love what we do and our mission is to connect people through running and creating healthier, happier communities – starting in Hout Bay! We’d love you to join us and be apart of our Tribe!

Here’s a little bit more about us…the why, the what and the who behind our brand.

Our WHY here at The Vine.


A vine uses other plants, rock exposures and support systems to grow, reach its potential and reach the sunlight. We’re passionate about creating an environment for people to do the same. Whether enjoying our family friendly deck and gardens, shopping online or joining one of our group runs our aim is to provide something for everyone regardless of fitness level, culture, gender or age.

Last year my family arrived in Hout bay for a short holiday from Australia and its fair to say we fell in love with this incredible little bay. A few hundred runs later and there is no-where we would rather be!

WHAT we do at The Vine


We combine our passions of trail running in the mountains with a world class coffee from our seasoned Barista’s, some healthy and tasty food and some of the best craft beers in Cape Town.

Whether it’s a Friday night drinking cocktails and dancing to live music, an early morning trail run over some of Table Mountain’s hidden trails or a family friendly breakfast after a cycle, we are constantly focused on providing the best experiences for our customers and community.

WHO we are?


The Vine is a great place to eat, drink, stop and shop – but we’ve tried to make it more than that too. It’s a place for all active people – runners, road cyclists, mountain bikers, hikers, triathletes – at any level, to come and share their passion. Tell people about a great route you’ve discovered… find a new running partner and join our group runs which operate most days or get advice on training or running gear. However we can help you, we will!  

Our Founder, Innes Smith


Innes is an experienced Ultra distance runner and qualified running coach from Australia who decided after many years working in corporate environments to pursue his dream of opening a running store and café in Cape Town.

We are working hard to not only create an inspiring and leading physical store and cafe but also create the best online experience for South African consumers.  We believe there is a strong need for a premier online location to get the best gear, advice and experience.

the vine

Want to join our tribe?

For loads of discounts, newsletters, specials and event info!


Also click here to join us on 

Welcome to the Tribe!

You've Found YourTribe!

Join our mailing list to receive the latest online exclusives, discounts and news from The Vine

You have Successfully Subscribed!